The public accounting firms that succeed this year will be the clearest: clear on who they serve, how they deliver value, and where they are investing. Here are...
CPA Now Blog
CPA Now is the twice-weekly blog of the PICPA. Members and thought leaders provide content you don't want to miss! If you don't see a blog here in your area of interest, be sure to check the CPA Now archive.
Posts on: Practitioners practice management
To keep clients and prospects engaged and coming back to your firm’s website and social channels, they need something to come back to. They need content from yo...
Millennials and Gen Z account for about 54% of the workforce. As the generations come together in the accounting world there have been both moments of tension a...
The accounting profession has entered a transformative era of unprecedented consolidation and an influx of private equity (PE) capital. Understanding where merg...
In the past, small accounting firms have struggled to match the scale and efficiency of their larger competitors. But now artificial intelligence is transformin...
As you prepare for the busy tax season does your team have the capacity to handle the volume of work coming its way? This checklist can help you transform tax s...
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