An incredibly important component of engaging with prospects – and too often overlooked – is meeting prep. Proper preparation is crucial to advancing any opport...
CPA Now Blog
CPA Now is the twice-weekly blog of the PICPA. Members and thought leaders provide content you don't want to miss! If you don't see a blog here in your area of interest, be sure to check the CPA Now archive.
Relevance requires reinvention, but trust is timeless. CPAs can be both providers of trustworthy work and agents of change. They're not mutually exclusive. I re...
Good advocacy does not have to be loud. In fact, some of the most important advocacy work happens before most folks are even aware of a potential problem. But t...
A lot of problems in accounting firms can't be magically solved by AI. In fact, the hardest problems are only solved with hard conversations and the courage to ...
Fraud occurs in an environment where misconduct is easier to commit and harder to detect. Could fewer qualified accountants in the job market ultimately lead to...
Practice Forward with XcelLabs To become trusted advisers, CPAs must turn numbers into meaningful, clarifying conversations. Too often, we have trouble with thi...
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