At the PICPA, member feedback directly informs how we invest in education, advocacy, and other resources so that we can support your career growth and professional success in the ways that you want.
At the PICPA, our focus is clear. We deliver value to our members. The Voice of the Member Survey is one of the most important tools we use to ensure we are meeting that expectation.
Your feedback directly informs how we invest in education, advocacy, and other resources so that your membership supports your career growth and professional success. Thanks to your participation, we continue to gain insights that help us strengthen the value of PICPA membership across the CPA community in Pennsylvania.
A Strong and Growing Member Voice
Engagement with the survey continues to increase, reflecting a membership that is actively invested in shaping the direction of the PICPA.
We are also seeing positive movement in member sentiment. Our Net Promoter Score (NPS), a key measure of how likely members are to recommend the PICPA, increased from 43 to 51. This improvement signals growing confidence that membership is delivering real value.
What Members Value and Where We Deliver
Survey results clearly show where the PICPA is delivering the strongest return for members.
Advocacy remains one of the most valued benefits of membership. Members recognize the importance of having a strong voice representing the profession and advancing key issues that impact their work and future CPA careers.
Education is another core driver of value. Members consistently rate webinars, self-study courses, and free CPE highly for their quality, relevance, and convenience. These offerings help members build skills, stay current, and remain competitive in a rapidly evolving profession.
Members also continue to rely on resources like the Pennsylvania CPA Journal and Insights to stay informed and make better professional decisions.
There is also a strong sense of loyalty among long-tenured members, reinforcing that the PICPA continues to deliver value throughout an individual’s career.
Opportunities to Increase Member Value
Your feedback highlights where we can further strengthen the value of membership.
One of the most consistent themes we see is a desire for even more relevant, targeted content. Members are looking for resources and programming that align closely with their specific roles, industries, and career stages. This kind of focus is essential to delivering real value and helping members build skills, stay competitive, and advance in the profession.
Communication is another area where we are continuing to refine our approach. While many members find our messaging clear and relevant, some have shared that there is an opportunity to make communications even more streamlined and easier to navigate. Our goal is to deliver the right information, at the right time, in the most effective way possible.
We are also gaining important insight from members across different career paths. This is helping us better align our offerings so that all members, including those in small firms and sole practitioners, can access the tools and resources they need to succeed and grow.
Turning Insight into Action
The Voice of the Member Survey is not just feedback. It drives decisions.
We absolutely use these insights to refine our programs, prioritize high-value offerings, and ensure that the PICPA continues to deliver a strong return on membership. Our focus is simple. Provide resources that help members build skills, advance in their careers, and stay competitive in the profession.
Help Shape the Future: Take the Survey Today
As we continuously refine our work, your input is essential.
Our latest Voice of the Member survey was sent to member inboxes on Friday, April 24, and we invite you to take a few minutes to complete it. If you have already participated, thank you! Your feedback is already shaping decisions that impact member value.
If you have not had a chance yet, now is the time. If you do not see the survey in your inbox, please email me at lmaynard@picpa.org.
Every response helps us better understand where you find the most value and ensures that we can continue to invest in the programs, resources, and opportunities that support your success.
Thank you for helping us strengthen the value of PICPA membership.
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